The Cavallino Engine is an AI marketing manager and sales strategist built for this dealership. It designs each event, hand-picks the room, reads every guest, routes every lead to the right specialist, and studies every outcome — then runs the next lap better. This page is the manual: what each instrument does, why the system learns, and where it fits the house you already run.
It's a loop, not a to-do list.
Most dealership marketing is a straight line: spend, hope, repeat. The engine runs a circle instead — five stages, each feeding the next, and the last one feeding the first. That last connection is the whole trick. Watch the lap counter: every pass around the wheel, the machine knows this market a little better.
The evening is composed
Four instruments, one cockpit.
Everything the engine does surfaces in one of four places. Each one is built around the same division of labor: the machine does the work, Luis makes the calls. Open any of them from here — they run on sample data until Tekion is connected.
Cavallino Tracker
Event Designer
Guest Experience
Lead Intelligence
The part that compounds.
A campaign spends and is gone. A model keeps what it pays for. The engine's self-learning is honest, simple statistics — no magic, just a memory that never takes a weekend off. Here is the whole technique, in four moves.
Quiz portraits, RSVPs, configurator sessions, service visits, event behavior — each becomes a signal on the guest's file, timestamped and weighted.
At three, six, and twelve months, Tekion reports who actually bought. The engine grades its own predictions against reality. No opinions survive contact with the sales ledger.
Signals that predicted buyers get heavier. Signals that flattered get lighter. If track-morning guests out-order dinner guests three to one, the next playbook leans track — proposed automatically, never spent automatically.
Lap one is seeded with the dealership's 2026 plan and what is true of luxury-auto buyers everywhere — configurator depth, ownership cadence, event behavior. Then it tunes itself to Salt Lake City specifically.
Signal weights, retuning
SEEDED PRIORSNote the third bar: stated timelines lose weight as the engine learns that what people configure predicts better than what they promise. Sample illustration — the live curve builds from real outcomes.
Prediction miss rate, by event
No new software for the floor.
No new habits for Luis.
The engine bolts onto the dealership as it already runs. It reads from systems that exist, and it delivers into places people already look. Nobody logs into anything new.
- Tekion DMS — sales, service, inventory. Read-only to start.
- The event calendar — every evening already planned.
- The registration desk — the quiz replaces the clipboard.
- This dashboard — the cockpit, one URL.
- A morning email — the scored call list, already routed.
- Printed briefings — one page per specialist, per event.
- Spend without a yes. Every send, every dollar — approved first.
- Pester clients. Cadence rules are tuned for this clientele.
- Leak data. This demo runs sample data; client data lives in dealer-approved infrastructure.
Approval is the throttle. Nothing sends, spends, or posts without Luis's yes. He keeps the wheel — the engine just does the laps between decisions.
The prize
December. Every gate green.
The Cavallino Award pays an additional one percent of MSRP across the year — but only if every KPI lands. One weak gate forfeits the whole thing, which is why the engine watches all six like a race engineer watches tire temps.
Open the tracker →Command Center
Cavallino Award Tracker
One quiet scoreboard for every KPI that unlocks the Cavallino Award, and the next move to close each gate. The award triggers at one hundred percent of all KPIs.
Three model orders and six CPO from the Cavallino.
Across all gates, seventy-four percent of the year's KPIs are tracking to plan. The award, an additional one percent of MSRP, needs all of them green. Here is where it stands, and what moves the needle.
Projected — achievable if Q3 events convert at planEvent spend versus return
Next best actions
Marketing Manager, Automated
Event Designer
Six decisions in, an executable playbook out. The engine writes the guest list in waves, the critical path with owners, the rep briefings, and the follow-up ladder — Luis approves three things and hosts. Change any field and watch it recompile.
The Guest Experience
Find Your Ferrari
What a guest sees when they register: a sixty-second portrait that leaves them feeling understood. Flip on the Engine Lens to see what the machine is doing underneath — which buying indicator each question reads, and the signals filling live as answers land. Guests never see the lens.
Lead Intelligence
Today's Call List
Every registrant scored on the same five indicators the quiz reads, matched to the right specialist, and ordered so the team works the warmest first. Grounded in the conversion patterns of past events.
Indicator strips show Timeline · Spec · Capacity · Brand · Experience. Scores blend ownership history, configuration activity, event engagement, referral source, and stated timeline. Once Tekion is connected they update in real time, and the model retrains on who actually orders at three, six, nine, and twelve months.